Created by Sanrio in 1974, Hello Kitty (formally Kitty White) is a globally iconic, mouthless cartoon character designed as a cheerful little British girl living near London, rather than a cat. Renowned for her signature red bow, simple design, and “5 apples tall” stature, she is a cornerstone of Japanese kawaii culture designed to represent friendship and, due to her lack of a mouth, allow fans to project their own emotions onto her. With a massive portfolio of merchandise spanning toys to fashion, she serves as a universal brand targeting all ages, advocating the “small gift, big smile” philosophy.

SANRIO Hello Kitty Collection

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